Build it right.
Keep it found.
New builds, ongoing maintenance, and hands-on audits of your website, your SEO, and your Google Ads tracking. You get a clear list of what's wrong, why it matters, and the fixes, done by the same person who found them.
Custom websites that load fast and rank.
Hand-built websites and WordPress sites for small businesses. Clean code, mobile first, and set up for search from day one, so you don't have to fix SEO after launch.
Every build ships with the technical foundations covered on this page: schema markup, a proper robots.txt and sitemap, an llms.txt file, tracking that works, and image metadata done right.
- Custom design and build, or WordPress development
- Mobile-first, accessible layouts
- Page speed and Core Web Vitals tuning
- Contact and quote forms that actually deliver
- Google Analytics 4 and Search Console setup
- Schema, sitemap, robots.txt and llms.txt from launch
- Hosting, SSL, domain and email setup
Find out what's quietly broken.
A technical health check of your whole site. Most sites have problems their owners never see: forms that stopped sending, pages Google can't index, broken links, slow mobile load times, expired plugins.
We crawl every page, test on real devices, and check the things that cost you leads.
- Page speed and Core Web Vitals (mobile and desktop)
- Broken links, redirects and 404 errors
- Indexing: sitemap, canonical tags, noindex mistakes
- Mobile layout and usability
- SSL, mixed content and security headers
- Forms and calls to action, tested end to end
- Outdated plugins, themes and CMS versions
- Accessibility basics: contrast, headings, labels
You get: a prioritized report, ranked by impact, with plain-language explanations and a fix for every issue.
See why you're not showing up.
An on-page and local SEO review of every page on your site, with special attention to images. Image metadata is one of the most commonly skipped parts of SEO, and one of the easiest to fix.
- Title tags and meta descriptions
- Heading structure and keyword targeting
- Internal linking and orphan pages
- Duplicate and thin content
- Local SEO and Google Business Profile
- Missing or placeholder alt text
- Descriptive file names
- Image titles, captions and dimensions
- Oversized files and modern formats (WebP)
- ImageObject schema for image search
You get: a page-by-page list of fixes, with suggested titles, descriptions and alt text ready to paste in.
Tell search engines exactly what you are.
Schema markup is structured data that labels your business, services, products and images in a format Google, Bing and AI assistants read directly. It helps you qualify for rich results like product prices, breadcrumbs and business details.
- LocalBusiness / Organization
- Service and OfferCatalog
- Product with price and availability
- ImageObject with creator and credit
- WebPage, BreadcrumbList and FAQ
- Article and blog post markup
You get: clean JSON-LD on every page, tested in Google's Rich Results Test and the Schema.org validator.
Control who crawls you, and what AI learns.
robots.txt tells search engines and bots which parts of your site to crawl. One wrong line can hide your whole site from Google.
llms.txt is an emerging standard: a plain-text summary of your business and key pages written for AI assistants like ChatGPT, Claude and Perplexity, so they describe you accurately.
- Audit and rewrite robots.txt
- Block admin, staging and duplicate pages
- Set your policy for AI crawlers (GPTBot, ClaudeBot, Google-Extended)
- Generate and submit your XML sitemap
- Write a clear, curated llms.txt
You get: both files written, uploaded and tested, plus your sitemap submitted to Google Search Console.
Know which ads actually bring in calls.
If your tracking is wrong, Google is optimizing your budget toward the wrong thing. We check that every tag fires, every conversion counts once, and every call and message is traced back to the ad that earned it.
- Google tag, GA4 Measurement ID and Ads Conversion ID
- Google Tag Manager container review
- Duplicate tags and double-counted conversions
- GA4 and Google Ads account linking
- Enhanced conversions and consent mode
- Call assets and calls from ads
- Website call conversions (forwarding numbers)
- Click-to-call tracking on mobile
- Form, email and message lead tracking
- Wasted spend, search terms and negative keywords
- Landing page match and quality
You get: a tracking map of every tag and conversion, what's broken, and the fixes, plus a spend review with quick wins.
Updated, backed up, and watched.
Ongoing care so your site stays fast, secure and current. Send a change request by email and it gets done, without you logging into anything.
- Core, plugin and theme updates, tested on staging first
- Automated daily backups with restore
- 24/7 uptime and security monitoring
- Content edits, new pages and image updates
- Monthly speed, SEO and broken-link checks
- SSL, domain and hosting management
Clear findings. Real fixes.
Scope & access
Tell us your site and goals. We ask for read-only access to Analytics, Search Console or Google Ads if needed.
Crawl & test
Every page crawled, every form and tag tested, every image checked.
Prioritized report
Issues ranked by impact, explained in plain language, with the fix for each.
Fix it, or don't
Hand the report to your developer, or have us make the fixes for you.
Common questions.
How long does an audit take?
Most website and SEO audits for small business sites are delivered within a week. Larger sites, or a Google Ads audit that needs account access, can take a little longer. You'll get a timeline with your quote.
Do I have to hire you to make the fixes?
No. The report is yours to keep and is written so any developer can follow it. If you'd rather not deal with it, we can make the fixes for you as a separate quote.
What is llms.txt, and do I need it?
llms.txt is a plain-text file at the root of your site that summarizes your business and links to your most important pages for AI assistants. It's an emerging standard rather than an official requirement, but it's quick to add and helps AI tools describe your business accurately.
What access do you need for a Google Ads audit?
Read-only access to your Google Ads account and Google Analytics 4 property is usually enough. If you use Google Tag Manager, read access to the container helps too. We never need your password.
Do you only work on WordPress sites?
No. We build custom HTML sites and WordPress sites, and audits work on any platform, including Shopify, Wix and Squarespace.
Request an audit or quote
Send your website and what you need. You'll get a reply with scope and price before any work starts.
Prefer email? robert@vidalcreative.ca